The business of monitoring, measuring and understanding social media
January 23, 2019
Companies in social media analysis changed ownership 25 times in 2018—down from 29 in 2017, but with more mergers of equals and an IPO to add interest. As usual, most transactions are portfolio plays, companies adding to their technology and...
December 6, 2018
Dialogfeed Instagram API changes. Dinamize Google Tag Manager, forward to WhatsApp, user admin, content rules. Echobot SuperOffice integration. Hearsay New Insights module, UI refresh, 1-to-1 Outreach updates. LeadSift Newly-hired decision maker intelligence. Miappi Instagram Graph API. NetBase Instagram channel coverage. Pulsar UI refresh, improved search, Instagram mention tracking....
October 23, 2018
TrackMaven and Skyword have announced their merger in a combination of strengths in content marketing. SMA's acquisitions scorecard press release TrackMaven blog post SkyWord blog post announcement video...
October 18, 2018
Futuri TopicPulse: show rundown, 2018 Midterms Pulse. Hearsay Click-through tracking in 1-to-1 Outreach. ListenFirst Social advertising analytics. Meltwater Dow Jones Factiva content integration. TrackMaven Social advertising analytics....
January 29, 2015
Recently announced software updates: Actiance Socialite: profile review capture, LinkedIn Sales Navigator compliance. BirdSong Export Twitter lists. Brandwatch Vizia customization tools: localization, animated bar charts, custom colors by query. Buzzcapture images in Social Narrowcast, one-step date-range adjustment for all charts in a report. Coosto Search...
December 31, 2014
Companies in social media analysis reported taking in over $420 million in new investments in 2014, down from last year's $465 million (both totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment...
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