The business of monitoring, measuring and understanding social media
January 18, 2016
Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial...
August 19, 2015
Spredfast announced it has acquired Shoutlet to combine the companies' strengths in the social media software market. Spredfast says the companies share complementary product portfolios and an open, integrated approach to their software, and the combination expands customers' opportunities for...
June 30, 2015
How Social Changed the Newspaper Industry, Brandwatch 2015 Social Customer Service Trust Index, Conversocial Das ultimative Social Media Kochbuch and Etude: les Banques sur le web et les réseaux sociaux, Digimind Listen Up! Guide to Social Listening for Smarter Business,...
December 16, 2014
Recently released research and white papers: Deep Learning: 6 Real World Use Cases, AlchemyAPI 11 Meetings That Will Strengthen Your Social Media Program, Shoutlet What Social Media Analytics Can't Tell You, Vision Critical...
November 13, 2014
Recently announced software updates: Actiance Streamlined LinkedIn profile edit review process, allow/block features for LinkedIn mobile site. Bottlenose Bottlenose Lite (original beta) to shut down in January. Brandchats LinkedIn Groups coverage. Buzzcapture New Android app. EngageSciences Major release. Improved campaign...
September 23, 2014
Recently released research and white papers: The Definitive Guide to Social Customer Service (update), Conversocial 2014 Measurement Handbook, CyberAlert Financial Services: 4 Social Media Strategies for Business Success, HootSuite Real Insight: Real Time—Marketing’s Social Evolution, NetBase / CMO Council The...
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