The business of monitoring, measuring and understanding social media
January 12, 2021
Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
November 29, 2020
Operational agreement transfers customers and employees
January 18, 2016
Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial...
June 2, 2015
Sprinklr announced that has acquired NewBrand for its location-based customer intelligence capabilities. NewBrand's staff is expected to remain with the company, and its Washington, DC office becomes Sprinklr's newest office. NewBrand is Sprinklr's fourth acquisition of 2015, following Pluck in...
April 30, 2015
In the third deal of 2015, Sprinklr announced that is is acquiring the social media analysis firm Scup to establish its presence in the Brazilian market. This latest step in Sprinklr's expansion push brings the company both additional customers and...
November 19, 2013
Recently released research and white papers: Como impulsionar seu e-commerce com as mídias sociais, Kátia Furtado / Scup Facebook Insights: 10 Metrics and Tactics That Matter, Simply Measured Social Media Engagement and Perception as a Measure of Brand Health, Tracx...
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