The business of monitoring, measuring and understanding social media
December 31, 2013
A look at SMA's acquisitions scorecard reveals that 18 companies in social media analysis changed hands this year, down from 24 last year. After big acquisitions by Salesforce and Oracle in 2012, this year's deals are generally smaller, although both...
March 29, 2013
PeopleBrowsr launched Kred for Brands, a platform for identifying and analyzing influencers and their interests. SMA: PeopleBrowsr blog post video...
February 7, 2013
PeopleBrowsr , the developer of the Kred influencer-scoring platform, announced that it has acquired Swaylo, the Facebook analytics specialist that spun off from Facebook's Threadsy acquisition. PeopleBrowsr is already merging the companies' products and plans to retain the Swaylo team....
October 19, 2012
Salesforce announced the addition of 13 partners to Salesforce Marketing Cloud Social Insights (formerly Radian6 Insights): Bitext, Caterva, EpiAnalytics, Kanjoya Crane, Kred, LeadSift, Lexalytics, LinguaSys, Metavana, RapLeaf, Soshio, The SelfService Company, and TrendSpottr. SMA: Bitext, EpiAnalytics, Kanjoya, PeopleBrowsr (Kred), LeadSift,...
December 1, 2011
Recently announced software updates: BrandwatchRule-based categorization, tagging, and sentiment coding. BuzzStreamNew UI. EthorityGridmaster: Google+ coverage. HeardableLocation-based brand tracking, more brands tracked, emailed reports, interactive map interface, 11 social networks now monitored, tweet archive, expanded geocoding & ranking capabilities for Europe,...
January 27, 2011
Recently announced software updates: AttensityAttensity Analyze 5.5: Data Grid platform for large-scale analysis. JamiQThreshold-based alerts. PeopleBrowsr ReSearch.ly: 1,000-day archive. Position2Reports, tag clouds, geography, demographics, LinkedIn integration. Spiral163D mapping. filter templates, more filters, domain view, query analysis. ViralheatHuman Intent Technology (demo)....
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