Results matching “gfk”

April 28, 2014

Twitter's European Buys for Social TV

At the end of March, Twitter acquired two companies specializing in social media analysis for television: Mesagraph in France and SecondSync in the UK. Twitter also announced an expansion of its partnership with Kantar (UK, Spain) and pointed out its...

December 31, 2013

The Year in M&A (and an IPO), Social Media Analysis 2013

A look at SMA's acquisitions scorecard reveals that 18 companies in social media analysis changed hands this year, down from 24 last year. After big acquisitions by Salesforce and Oracle in 2012, this year's deals are generally smaller, although both...

June 11, 2013

GfK Buys Sensemetric to Build Social Media Intelligence Center

GfK announced its formation of a Global Social Media Intelligence Center in Vienna, based in part on its acquisition of Sensemetric, which will become a core component of the new center. Sensemetric had been a GfK preferred partner since 2011....