The business of monitoring, measuring and understanding social media
July 12, 2019
Cheetah Digital announced that it has acquired Wayin for its capabilities in zero-party data collection and analysis. Terms of the deal were not disclosed. This iteration of Wayin was formed by the merger of Wayin and EngageSciences in 2016. SMA's...
January 11, 2017
Companies in social media analysis changed ownership 20 times in 2016, down from 32 deals in 2015. Despite the slower pace, the logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as companies extend their technology...
May 4, 2016
Wayin announced that it has acquired EngageSciences to asemble an integrated digital marketing platform from complementary businesses. Wayin brings social media intelligence with an emphasis on real-time analysis to the combined company, while EngageSciences has focused on digital campaign delivery...
March 17, 2015
Balancing Human Data Intelligence and Consumer Trust, DataSift The Rise of The Digital Consumer, EngageSciences Listen Up! the Definitive Guide to Social Listening for Smarter Business, Meltwater Brand Passion Report: Top 100 Most Loved Brands, NetBase Social Media Trends 2015,...
March 12, 2015
Recently announced software updates: DataSift Facebook topic data. DigitalStakeout Foursquare, WordPress, and Facebook Public full feeds. EngageSciences New Curation Grid, additional metrics, Vimeo support, multi-network conversations; Facebook, Twitter, Instagram, YouTube and Google+ integration. Engagor Display Emojis in mentions, preview Twitter images in inbox, hide/block/delete...
February 10, 2015
Twitter Happiness Report: A Study on Positive and Negative Emotions Expressed on Twitter, Brandwatch Travel & Tourism: The Social Path to Purchase, EngageSciences Super Bowl XLIX: Which Brands Really Won and What Americans Care About Most (January 2015), Evolve24 The...
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