The business of monitoring, measuring and understanding social media
January 7, 2014
Microsoft (NASDAQ: MSFT) announced that it has reached an agreement to acquire Parature to gain customer self-service capabilities for Microsoft Dynamics CRM. Terms of the agreement were not disclosed, although news reports are placing its value at $100 million. Parature...
January 7, 2014
Recently released research and white papers: The Social Media Manager's Guide to Recovering From the Holidays, Simply Measured Pesquisa: Monitoramento, Mensuração e Social Analytics no Brasil (2013), Tarcízio SilvaThis weekly post would be better with more links to current research...
January 6, 2014
Verint (NASDAQ: VRNT) announced that it has agreed to acquire KANA in an all-cash transaction valued at approximately $514 million. KANA is a customer-service software specialist whose 2011 acquisition of Overtone (previously Island Data) gave it a social media analysis...
January 3, 2014
Spredfast announced that it has raised $32.5 million in an investment led by Lead Edge Capital. Spredfast says its revenue tripled from 2012 to 2013 and plans to use the investment to support continued growth through talent acquisition, product development...
January 2, 2014
IMS Health, a healthcare information and technology company with a social media analysis product acquired with Semantelli, filed its registration for an initial public offering today. press release Form S-1 and files at US SEC...
January 2, 2014
Recently announced software updates: Silverbakk Silverbakk Measure: LinkedIn and Instagram account metrics, tags, advanced search, word clouds, customizable dashboards and reports, new API. Viralheat Foursquare integration....
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